Who We Are

We founded Strategy By Design because we believe that our individual backgrounds combine to offer clients unique, high quality marketing consulting that is actionable and always based on getting results. And, with our years of hands-on experience, we not only help you come up with a powerful marketing plan, we work with you to make sure it gets executed on-strategy, on-time, and on-budget.

Anita DeMasi

Anita DeMasi

Partner

Anita has over 25 years of marketing experience primarily focused in the pharmaceutical industry. She began her career in the over-the-counter arena with product management positions of increasing responsibility. For the past several years Anita has served as a marketing consultant and mentor for a range of pharmaceutical clients, working in several therapeutic areas on businesses of all sizes. She has used her strong discipline to help her clients develop and execute marketing ideas that have grown their brands and provided attractive returns on their investments. In many cases, her clients have relied on her to work hand-in-hand with the brand team to ensure that brand plans stay aligned to business objectives. Anita has also recently provided consulting for a service-focused organization (Executive Coaching) and in the not-for-profit arena.

Anita has a Bachelor of Science (Advertising Major, Business Minor) from the University of Florida and a Master of Business Administration from Duke University.

Nancy Schubert

Nancy Schubert

Partner

Nancy has over 20 years of marketing experience primarily focused in the pharmaceutical industry. She began her career in the over-the-counter arena and then moved into marketing positions of increasing responsibility. Most recently, Nancy was Executive Director of Marketing at GlaxoSmithKline where she developed and successfully led strategic campaigns for several major branded products, including Advair, Valtrex and Lamictal. Her ability to identify profitable opportunities, coupled with her strong marketing discipline, resulted in campaigns which fueled double-digit growth and generated ROIs of up to 400%. She is recognized as an outstanding marketer who works hard to ensure that marketing strategies are directly tied to a brand’s overall business objectives.

Nancy has a Bachelor of Science in Systems Engineering from the University of Virginia and a Master of Business Administration from Ohio State University.

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