Category Experience

Strategy by Design has experience getting results across a broad range of therapeutic categories for prescription products (Rx), over-the-counter products (OTC), and Rx to OTC switches. Our work includes a variety of projects targeted to both consumers and healthcare professionals in many disease states:

Therapeutic Category Disease States
Respiratory - Asthma
- Allergy
- Sinus
- Cough/Cold
- Chronic Obstructive Pulmonary Disorder (COPD)
Neuroscience - Migraine
- Depression
- Epilepsy
- Bipolar Disorder
- Attention Deficit Disorder (ADHD)
Gastrointestinal Disorders - Irritable Bowel Syndrome (IBS)
- Chronic Constipation
- GERD/ Heartburn
Sexual Health - Genital Herpes
- Cold Sores
Urological Disorders - Overactive Bladder
Hematology - Hemophilia
- Hereditary Antithrombin Deficiency
Cardiovascular - Hypertension
Rheumatology - Osteoarthritis
Other - Plasma Donation
- Hospital Compounding Equipment

Strategy By Design has also successfully applied the fundamental principles of marketing to help a variety of clients outside the healthcare arena. Our experience includes traditional consumer packaged goods (Pet Care) and consumer services (Executive Coaching, Classic Car Restorations). We believe that smart marketing can lead to success for businesses of all sizes and types.

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