Direct-to-Consumer (DTC) Marketing

Effective Direct-To-Consumer (DTC) marketing requires a deep understanding of the beliefs, attitudes and emotions that influence treatment choices. At Strategy By Design, we have years of experience leading the development of successful DTC campaigns and we understand how to get results by identifying and tapping into consumer insights.

We also know that DTC presents a unique set of challenges – the need to communicate highly scientific information in the face of significant time, space, and regulatory constraints. We have tackled a wide range of initiatives across a variety of brands and categories, using a disciplined, yet flexible approach that gets results.

Strategy By Design can help you with all aspects of your DTC marketing plan, including:

  • Target Audience Definition

  • Product Positioning

  • Creative Strategy

  • Advertising Development

  • Patient Education

  • Media Plans

  • Target Audience Definition

  • Product Positioning

  • Creative Strategy

  • Advertising Development

  • Patient Education

  • Media Plans

  • Promotional Mix Analysis

  • Promotional Piece Development

  • Customer Relationship Marketing (CRM) Plans

  • Compliance Programs

  • Tactical Plans

  • Promotional Mix Analysis

  • Promotional Piece Development

  • Customer Relationship Marketing (CRM) Plans

  • Compliance Programs

  • Tactical Plans

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