Marketing to Healthcare Professionals (HCPs)

Marketing effectively to healthcare professionals (HCPs) requires a deep understanding of the beliefs, attitudes and emotions that influence prescribing behavior. At Strategy By Design, we know that identifying and tapping into these insights is the way to get results. And we don’t stop there. We also look to see whether other initiatives, such as market development efforts, can provide additional opportunity to gain HCP support for a brand.

At Strategy By Design, we have years of experience leading the development of successful HCP campaigns that are based on a deep understanding of the customer. We can help you with all aspects of your HCP marketing plans, including:

  • Target Audience Definition

  • Market Development Plans

  • Product Positioning

  • Creative Strategy

  • Advertising Development

  • Sales Aid Development

  • Target Audience Definition

  • Market Development Plans

  • Product Positioning

  • Creative Strategy

  • Advertising Development

  • Sales Aid Development

  • Website Development

  • Media Plans

  • Promotional Mix Analysis

  • Promotional Piece Development

  • Tactical Plans

  • Website Development

  • Media Plans

  • Promotional Mix Analysis

  • Promotional Piece Development

  • Tactical Plans

Metallic Cubes Graphic

Let Us Help Design Your Strategy

Marketing That Builds Your Brand or Business