Opportunity Assessments

New Products

At Strategy By Design, we believe that the accuracy of a new product forecast is directly related to the thoroughness and rigor of the associated marketing research. In order to quantitatively assess the potential opportunity for any new product, it is critical to understand the category landscape, your customer’s needs and related beliefs, and, their interest in your product. We can help to develop and execute marketing research that will provide the critical inputs /assumptions for creating an accurate quantitative forecast.

Growth Opportunities for Existing Products

At Strategy By Design, we believe that it’s really pretty simple – there are three ways to grow your existing business: 1) increase use among current users, 2) find new users, or, 3) find new uses for your product. We can help evaluate and recommend opportunities to help grow your business, including:

  • General Advertising

  • New Indications

  • General Advertising

  • New Indications

  • Line Extensions

  • Compliance Programs

  • Line Extensions

  • Compliance Programs

We will work with you to develop and execute a research plan that works within your budget constraints and quantifies the value of the opportunity for growth.

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