Product Positioning

At Strategy By Design, we believe that the foundation for any brand’s success is strong positioning. We know that crafting a positioning platform that is relevant, motivating and distinct doesn’t happen by accident. We use marketing discipline, creativity and hard work to help you develop positioning that is compelling to your target audience(s).

At Strategy By Design we lead a tried and true process to develop the most compelling and motivating positioning for your brand or business. We begin by developing a deep understanding of the beliefs and emotions that influence your target audience’s behavior. Using an iterative approach, we then build the positioning one layer at time, carefully ensuring that each element of the communication strategy is optimized and comes together to tell a compelling story.

We will work with you to develop and execute a research plan that works within your budget constraints and results in strong positioning that provides the foundation for business success.

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Marketing That Builds Your Brand or Business